Home Remodeling Google Ads Setup
There’s no one-size-fits-all answer to the question of how to best set up your Google Ads account, as the exact details can vary depending on a variety of factors. However, a few tips to help you get started include: making sure that you have an in-depth understanding of the Google ad structure, utilizing specific keywords to target the right leads and incorporating conversion tracking into your ads to monitor how effective your campaign is.
It’s also important that you keep in mind that Google’s algorithms change regularly, so you may have to adapt your ads periodically to stay competitive. It’s also helpful to use the “Google Ads Estimated Data” tool, which provides you with a range of expected metrics for your ads, including weekly clicks and average cost.
Having the right structure and keywords for your Google Home Remodeling Google Ads Setup ads can significantly impact the quality of your leads. When setting up your campaigns, you should begin by creating an ad group, which will contain all of your ad copy and keywords. Make sure to do prior keyword research to ensure that you are targeting the right terms, as this will help bring in more targeted and high-quality leads for your remodeling company.
Another way to increase the quality of your Google ads is by including a call-to-action, such as “Get a free quote” or “Schedule a meeting”. This will encourage your audience to take action after seeing your ad and can lead to a higher conversion rate. Additionally, using pixel and call tracking to measure the effectiveness of your Google ads can be beneficial for measuring how many searchers convert into clients.
If you are looking to maximize your ad visibility, consider adding location assets into your Google Ads to showcase your business in your local area. This can be particularly useful for kitchen remodeling contractors that serve a specific geographical area, as it will enable them to appear on the Google map listings when potential customers search for a local service.
Other ad assets that can be useful for remodeling companies include calls, price assets (displaying the prices of your services), structured snippets and app assets. In addition to ad assets, you can also add an ad schedule to ensure that your Google Ads are only running during the times that your remodeling company is available. This will prevent potential leads from scheduling appointments with a company that isn’t open during their normal business hours.