Local SEO for dental clinics is quite simply local search engine optimization, making it as easy as possible for your potential clients to find you; Local SEO for your dental practice is all about optimizing your web listing so it shows up on the first page of search results for your specific area. When people are searching for services in your local area, they trust your dental practice more because they can see you and talk to you in person. The more visible you are, the more people will trust you and remember you. This is how dental clinics gain an edge when compared to other health care providers in their local area.
As a dental practice owner, no matter whether you run a traditional brick-and-mortar clinic, or you are simply an internet marketing newbie, you need to be cognizant of how you are going to create a professional presence on the internet. This means you need to have a dental website, and you need to optimize that dental website to get it on the top pages of all of the search engines. There are two basic ways to accomplish this. You can either hire a search marketing firm that specializes in local SEO or you can go on your own to create a professional dental website.
If you are going to hire a firm to do the work for you, keep in mind that these firms will not usually be experienced in creating dental websites. A good strategy to use here is to hire a marketing strategy service that already has an established reputation for success with websites. The benefit of using a marketing strategy service that already has a presence on the web for dental clinics is that they already know how to market your dental services online to increase traffic and get your dental clinics on the first page of results pages. A marketing strategy service will also have a team of professionals that already have experience in local SEO optimization. These professionals can help your dental website climb up the rankings on Google, MSN and other major search engines.
In contrast, if you are going to do the work yourself, you should make sure that you have plenty of up-to-date training in the field of local SEO optimization for dentists. Since most of your dental clinics will most likely be located in your hometown, you will want to do everything possible to ensure that your dental website will rank higher on Google, MSN and other search engines when people type dental services into the Google search bar. It is important that you take advantage of Google’s other advertising tools such as AdWords, AdSense, and their content network.
One of the easiest ways to generate visitors to your site is to utilize your social media networks such as Facebook, Twitter, LinkedIn and MySpace. In addition to making sure that you have a presence within these social networks, you should also post links to your dental practices on your Facebook wall, and you should tweet about newsworthy items relevant to your dental practice or information about your dentist’s. You can also make use of various blog sites like WordPress and Blogger.
The final component of the strategy for optimizing your dental clinics for local SEO involves the use of article marketing. There are many popular article submission sites that allow you to submit unique articles relating to your area of expertise and your dental practice. Many of these article submission sites offer a one-time free submission as well as discounts on future submissions. By utilizing these submission sites, you will be able to attract new patients and retain your current ones through your top-notch reputation in the online world.